What is Motivation Driven Design?
Motivation Driven Design is a holistic approach to strategic planning, architecting, and designing modern technology solutions. It is a design philosophy with a deep focus on understanding and fulfilling the motivations, needs, and desires of the end users.
It’s a strategic lens that has been used successfully in multiple industries including e-commerce, social networks, and data analytics.
Goldfish Code is at the forefront of motivation driven design innovation by focusing on driving measurable conversions, based on the business model and metrics that lead to a higher return on investment.
By exploring business monetization strategies and objectives, Goldfish Code begins to identify the optimal user base, the multiple persona groups they fall into, and ultimately – define the motivating factors that guide them to a desired action.
How Motivation Driven Design Can Help Your Organization
The best way to begin a software development project is through discovery. From strategic planning on using the right architecture, to integrating the right UX and UI elements, it’s vital to spend time in planning before beginning any major project.
Goldfish Code strongly believes in starting this journey by clearly understanding your business, defining your target audience, and discovering the motivational factors that drive them to make decisions.
When you work with our software development company, we take a holistic approach to planning your software project. Our high-performing team will take time to help define those business metrics that matter most to you, discover your target audience’s user personas, and create a plan for designing your software solution to drive measurable and meaningful conversions.
Identify Your Business Metrics & Target Audience
Our primary objective with Motivation Driven Design is to create a plan that permits us to smartly plan, design, and deploy your technology solution. The first phase of Goldfish Code’s MDD system is to clearly identify the goals and business metrics that drive conversions and revenue. As we work together to discover these important metrics, we’ll have a better understanding of your target audience.
Understanding User Motivations
Motivation Driven Design aims to create an emotional connection between the user and the brand – or specifically, its digital product. This could be through storytelling, or interactive elements that resonate with the user on an emotional level.
This involves conducting research to understand what truly motivates your target audience. The goal is to uncover not just superficial desires but deep-seated needs and aspirations.
Aligning Design with User Goals
Part of understanding motivation is understanding behavior. This approach often incorporates elements of behavioral science to design products that not only meet users' needs but also encourage desired actions through positive reinforcement, gamification, and other techniques.
Once we understand the motivations, the design process aims to align the product's features and user experience (UX) with these motivations. This means creating features that help direct users to a desired action throughout their digital experience.
Continuous Feedback and Iteration
User motivations can evolve over time, and what motivates one group might not motivate another. Goldfish Code’s Motivation Driven Design system is an ongoing process that involves continuous feedback and iteration to refine and adapt the product to changing user needs and motivations.
By focusing on the underlying reasons that motivate people to use products or services, motivation-driven design aims to create more engaging, satisfying, and ultimately successful solutions.
