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Pinhook Bourbon

Augmented Reality for Whiskey Bottle Backstories

Pinhook AR: Know Your Whiskey & Horses

 

Use this augmented-reality (AR) app to explore Pinhook’s stable of celebrated bourbon and rye whiskey, and the stories of the up-and-coming thoroughbred racehorses connected to each release.

 

Start by holding the app to the front label of the Pinhook bottle. Based on image recognition, the app identifies the type of whiskey, the season it was released, and the horse it’s connected to. And, in turn, it provides information about that expression of Pinhook (e.g. mashbill and tasting notes) and the thoroughbred (e.g. vital stats and racing results) on that particular bottle.

 

In addition, the app provides content about each of the details displayed on the label, providing a deeper look into the traditions and the vocabulary of horse racing and American whiskey. It also helps you discover where to enjoy it nearby.

What We Did

Augmented Reality application that enables exploration of content and brand materials when pointed at a Pinhook bottle. All bottles and content can be configured & controlled via a content management system.

Links

Client Marketing Website
iOS App Android App

Industries

Food & Drink

Specialties

App Development

AR

Services

Strategy

Architecture

Planning

Development

Quality Control

Maintenance & Support

Platforms

iOS

Android

Auxiliary Specialties

Shopify

3rd Party API

Technologies

Swift (iOS)
Swift (iOS)
Java (Android)
Java (Android)

3rd-Party Integrations

Contentful CMS
Contentful CMS
Google Analytics
Google Analytics
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